Marketing Manager Integrated Campaign - Global Marketing
HSBC Group
Hong Kong, China


Some careers grow faster than others. If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high caliber professional to join our team as Marketing Manager Integrated Campaign . Principal responsibilities

  • Set tactical strategies for product acquisition, usage and cross-sell and implement the agreed product campaign activities in line with the agreed local marketing plan, budget and activity schedule
  • Implement global campaigns and creative strategies, deploy global constructs and assets within the market in a globally consistent and locally relevant manner.
  • Support the development and implementation of content strategy
  • Develop all marketing communications and sales support materials to be used within the market.
  • Set appropriate local campaign objectives and targets in collaboration with the appropriate Commercial Banking business team and in line with the appropriate global marketing activities.
  • Work with media agency to develop and implement the agreed media plan for individual campaign and activity.
  • Gain agreement from all key stakeholders to ensure support for campaign activities and budget
  • Assume a day to day working relationship with advertising agencies and other third party suppliers to deliver campaigns on time and within budget
  • Assist to review and monitor the effectiveness of marketing communications and campaign to ensure they meet the agreed campaign objectives.
  • Support the measurement of all campaign activities and reported in post implementation in line with the agreed process and governance framework.
  • Requirements

  • Degree level of qualification in business studies or marketing, or equivalent is preferred
  • Broad based business experience, ideally within a Financial Services based institution
  • A range of Brand and Marketing Communications planning and operational experience
  • Ability to think innovatively, shaping and communicating new concepts
  • Experience of working with and managing agencies
  • Good understanding of communication developments and emerging consumer and industry trends
  • Proven ability to work on multifunction projects demonstrating excellent relationship building skills
  • Proven ability to be a self starter with energy and drive in a challenging and dynamic environment
  • Commitment to putting the customer at the heart of all development and implementation activities
  • You’ll achieve more when you join HSBC. Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

    HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

    Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

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