HK - GCB - Assistant Vice President, Card Usage and Rewards
Citigroup Inc
Hong Kong


  • Formulate business strategies on initiatives to drive usage (including digital payment platform) in order to achieve business goals and maximize business return;
  • Assist business growth and decision management by data mining and preparing analysis of spending behaviors of various customer segments;
  • Organize and implement effective mobile payment related campaigns from end-to-end to achieve high standard of customers satisfaction and uplift customer experience;
  • Develop & implement mobile payment usage strategies to heighten campaign awareness;
  • Drive profit margins and enhance business practice through better negotiations with 3rd party vendors & merchant partners and internal parties’ liaison;
  • Prepare marketing proposal, agency briefs and on time program evaluations;
  • Monitor program financials and maintain robust expense tracking to ensure efficiency in marketing spend.
  • Qualifications

  • University Graduate;
  • Minimum 8 years or above solid marketing experience in banking / card industry;
  • Sound knowledge & practical marketing experience in credit card industry in particular on mobile payment;
  • Excellent interpersonal skills;
  • Highly organized, independent with strong initiatives and project management skills;
  • Strong supervisory skill and ability to give direction, training & guidance to subordinates;
  • Fast thinker with creative & determined mind;
  • Excellent communication & presentation skills;
  • Good command of written and spoken English and Chinese.
  • Primary Location

    APAC-HKG-Hong Kong-Hong Kong


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