Senior Manager, Digital Marketing HK
Hong Kong

Job Description

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ : PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy.

Our open digital payments platform gives PayPal’s 237 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person.

Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid.

Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal is an emerging FinTech Brand in Hong Kong and a rapidly growing Global Enabler of Cross Border Trade for Consumers and Merchants in Hong Kong, Korea and Taiwan.

A key factor to our future success in these markets will be driving customer growth and value, with marketing a key lever in this opportunity.

An internal promotion has created the opening up of this role

Role Purpose : To lead the development & execution of customer acquisition and retention strategies for consumers and merchants across the markets of Hong Kong, Korea and Taiwan.

Key Responsibilities

  • Develop upper funnel marketing plan to meet customer acquisition targets leveraging paid, owned, partner and earned channels
  • Effectively manage the Performance Marketing Agency to set growth targets and to deliver against them. Drive partnership approach in Agency relationship and drive continuous learning and improvement in effectiveness and efficiency of go to market.
  • Partner with the Regional Team to continuously optimize owned touch points to drive continuous improvement in conversion metrics (sign up conversion, activation rate and reactivation rates).
  • Own early life CRM to optimize the value of newly acquired customers
  • Partner with the APAC marketing team to develop and evolve brand and product value proposition in market, and own the application of the right hierarchy of messaging through delightful customer communications across acquisition and upper funnel touchpoints
  • Partner with the business unit sales team to leverage merchant and partner channels for acquisition and reactivation of customers
  • Partner with the Communications and PR Team to elevate the brand in the relevant markets to drive increase in awareness, consideration and prospects for PayPal
  • Partner with the Ad Tech and Lifecycle Teams to ensure best application of marketing technology in market to enable instrumentation, measurement, and optimization of marketing
  • Own portfolio and channel performance and contribute to monthly read outs of performance vs KPI’s in Executive forums
  • Key Skills and Experience

  • Business / Commerce / Marketing Degree Qualified
  • 10+ years Digital Marketing Experience
  • Highly analytical, growth & performance marketer
  • Strong digital, mobile and social credentials
  • Deep experience in SEM, SEO, Display & Performance Marketing.
  • Experience in measurement tools of Google Analytics and Facebook Insights
  • Experience in working with Google Double Click Stack
  • Prior experience working in HK, Taiwan or Korea desired and ability to speak an Asian language (Mandarin, Cantonese, Korean) would be an advantage
  • CRM and Lifecycle Management experience will be valued
  • Experience in working for International Company in a matrixed environment will be valued
  • Qualities of the person we are after :

  • High energy, passionate, and very outcomes / results focused
  • Interest in technology, innovation and a desire to be a part of an exciting disruptive industry
  • Can-do attitude and enjoys getting their hands dirty and working with cross-functional teams
  • Positive, team player who is motivated by being part of, and succeeding as a team
  • A great collaborator motivated by partnering and elevating the success of others
  • Outstanding communicator both verbal and written
  • What Personal Success will look like in this role

  • Delivers stand out results develops decisive strategies that deliver tangible business results
  • Executes well focuses business on strategic priorities operates clear, simple systems
  • Competes fiercely identifies customer and competitor focused business opportunities
  • Innovates constantly leads effectively in a dynamic, fast changing environment. Challenges convention
  • Enables and grows talent builds capability and a succession pipeline
  • Leads Completely contributes to the business leadership agenda, sets vision for own area
  • Navigates the matrix engages widely with peers and seniors in country, regionally and globally. Can effectively influence positive outcomes across all levels of the business
  • We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect.

    Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment.

    Join us as we change the way the world defines financial freedom.

    PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.

    In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.


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