Strategic Sourcing Manager, Advertising & Promotion (Media
THE ESTÉE LAUDER COMPANIES
Hong Kong, Hong Kong
20天前

The Estée Lauder Companies Global Jobs - Strategic Sourcing Manager, Advertising & Promotion (Media) in Hong Kong, Hong Kong / * Main CSS * / body background-

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  • The Estée Lauder Companies Global Jobs

    GLOBAL JOBS

    The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.

    Where location What job title, keywords

    The Estee Lauder Companies Strategic Sourcing Manager, Advertising & Promotion (Media) in Hong Kong, Hong Kong

    Strategic Sourcing Manager, Advertising & Promotion (Media)

    Brand : Estée Lauder Companies Corporate Departments

    Position Summary

    Develop & execute Indirect Procurement Digital Media strategic sourcing plan by aligning with Corporate Media strategy

    Lead and participate media agency model and remuneration discussions with relevant functions (e.g. Brands, Media, Corp Marketing)

    Responsible for Agency relationship management, performance tracking and future business growing opportunities

    Implement best practices for bidding, benchmarking, budget management, ad operations, reporting / analytics and benefit tracking / validation mechanism

    Maintain an awareness of latest buying techniques & theories, best practices, trends, legislative issues and market competitiveness information and leverage these to drive bottom-line improvements

    Digital Media Buy Focus

    Act as the procurement SME (subject matter expert) to monitor the change of non-biddable and biddable media buying pricing in the market

    Compare ELC pricing with external benchmark in order to identify the opportunities of driving media efficiency and cost optimization

    Lead the negotiation of media agency fee or direct buying pricing

    Support annual media investment planning directly with brands or through partnership with appointed Agency of Record (AOR)

    Social Media Management Focus

    Collect influencer / KOL market intelligence with understanding of its engagement model and landscape

    Provide inputs to brands & business functions during the selection of influencers / KOI to maximize the ROI

    Lead the benchmark and negotiation of influencer / KOI rate card or influencer management agency fee

    Jointly create influencer / KOL value and performance measurement with Brands / Corp Marketing function

    Qualifications

    APAC Regional experiences with ability to work with the Global / Regional / Local counterparts across the functions.

    Relevant working experiences in Advertising / Media agency with focus on Digital & Social media planning and buying or in multinational company procurement function in charge of Media category.

    Strategic thinker with strong analytical, influencing, category management and negotiation skills

    Effective commercial / contractual skills

    Ability to work in a stressful commercial environment to tight schedules

    Ability to handle uncertainty, fragmented data

    Delivery focus with project management skills

    CPM / CIPS Professional Membership is preferred (Certified Purchasing Manager / Chartered Institute of Purchasing and Supply)

    Experience of SAP is a must, Ariba is a plus

    Proficient communication skills in English, Cantonese and Mandarin (Putonghua) in both written and spoken

    Able to travel within Asia

    Travel : Yes, 10 % of the Time

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