Alibaba Cloud Sr. Regional Digital Marketing Manager Hong Kong
Alibaba.com
Hong Kong
26天前

Job Description

1 Responsible for the development and implementation of digital marketing strategies aimed at engaging local developers and SMEs.

2 Strengthen Alibaba Cloud's international presence, and increase online traffic and users, through our online assets and offline events such as social media, campaigns, meet-ups, webinars etc.

3 Expand Alibaba Cloud's brand presence and content footprint in the developer community through establishing collaborations with local tech media and community.

4 Work with internal teams and external agencies to plan, create and implement innovative, audience-focused digital marketing assets.

5 Grow online revenue by working closely with the HQ online operations team, marketing team and local sales teams, to help localize global marketing strategies.

6 Responsible for critically analyzing the local traffic and online revenue streams, to highlight actionable insights with which to optimize current marketing strategies.

1 Minimum of BA / BS degree.

2 8+ years working experience in digital marketing, and is familiar with the local market and media. Cloud computing industry or ToB market experience is preferred.

3 Hands-on experience in social media operations, and organizing online or offline events.

4 Excellent writing, proofreading and presentation skills.

5 Strong data analysis ability; able to spot growth opportunities and identify risks through data, and come up with proper solutions.

6 Good project coordination skills, highly team spirited, positive can-do attitude, can work to tight deadlines.

7 Culturally sensitive and has the ability to work effectively across different cultures.

8 Native or fluent in English. And fluent in Mandarin is preferred.

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