1 Responsible for the development and implementation of digital marketing strategies aimed at engaging local developers and SMEs.
2 Strengthen Alibaba Cloud's international presence, and increase online traffic and users, through our online assets and offline events such as social media, campaigns, meet-ups, webinars etc.
3 Expand Alibaba Cloud's brand presence and content footprint in the developer community through establishing collaborations with local tech media and community.
4 Work with internal teams and external agencies to plan, create and implement innovative, audience-focused digital marketing assets.
5 Grow online revenue by working closely with the HQ online operations team, marketing team and local sales teams, to help localize global marketing strategies.
6 Responsible for critically analyzing the local traffic and online revenue streams, to highlight actionable insights with which to optimize current marketing strategies.
1 Minimum of BA / BS degree.
2 8+ years working experience in digital marketing, and is familiar with the local market and media. Cloud computing industry or ToB market experience is preferred.
3 Hands-on experience in social media operations, and organizing online or offline events.
4 Excellent writing, proofreading and presentation skills.
5 Strong data analysis ability; able to spot growth opportunities and identify risks through data, and come up with proper solutions.
6 Good project coordination skills, highly team spirited, positive can-do attitude, can work to tight deadlines.
7 Culturally sensitive and has the ability to work effectively across different cultures.
8 Native or fluent in English. And fluent in Mandarin is preferred.