ANALYTICS TRANSFORMATION AND CRM MANAGER
MNC
Hong Kong, Hong Kong
7天前

ANALYTICS TRANSFORMATION AND CRM MANAGER Description Principal Responsibilities Lead a team of SAS analysts to conduct quantitative analysis to ascertain root cause of business' issues, identifies opportunities and potential solutions Support management in the identification, sizing, and description of new customer marketing opportunities Monitor performance of new / existing programs to optimise performance Lead the development of multi-

channel capabilities to maximise customer reach via direct channels Enable team development, effectiveness and success by sharing knowledge and good practice, working collaboratively with others to create a productive, diverse and supportive working environment Requirements University degree in Business Administration, Mathematics, Statistics or other related discipline Minimum 8 years' working experience in analytics and / or modelling applications in the context of the customer life cycle management across multiple distribution channels Familiar with the application of event triggers, advanced statistical techniques (e.

g. segmentation) and has spent a minimum of 2 years in campaign generation and delivery across multiple channels for Retail Banking business Good technical know-

how like SAS and business acumen Effective communication, interpersonal, organisational, problem solving, and presentation skills Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes Country Hong Kong Company MNC Salary Up to US$90,000 Working Hours Full-

Time Contract Permanent Categories Product Marketing / Market Research / Analytics Industries null

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