Digital Marketing Manager - Social Media & Content
AXA
HONG KONG
7天前

Responsibilities :

  • Driveand implement Social Media and Content Marketing strategies to build socialmedia communities and enhance brand digital presence
  • Planand manage social media initiatives with content site to maximize stickiness andmeet business needs
  • Developand manage engaging content for content site, social media and AXA digitalspace, work with content partners to plan, think-
  • up, and produce content

  • Identifykey social platforms and map out priority among Facebook, WeChat, Instagram,LinkedIn, Google +, Line, YouTube, Tumblr and new media channels to proliferate
  • Encourageinteractions with existing customers, KOLs and general public via social mediaplatforms
  • Definerisk management plan, monitor and response to social media communities feedback
  • Conductsocial listening to analyze consumer behavior and refine promotion andmarketing strategies
  • Drivetraffic to AXA’s digital channels via social media, work with platform ownersto defined user journey and business conversion funnels
  • Facilitateand advocate social media usage to frontline employees by sharing best-practicein enhancing loyalty, interactivity and stickiness with customers and prospects
  • ReviewKPI to ensure overall effectiveness and efficiency on social media platformsand websites
  • Qualifications

    Qualifications / Skills :

  • Bachelor'sdegree in media, public relation, communications, marketing or relateddiscipline
  • Minimum8 years’ experience in digital marketing and social media platform management
  • Strongwriting skills in both English and Chinese with creative story-tellingtechniques
  • Goodsense of current and emerging trends in the social media landscape
  • Goodteam player to work in a diverse team as wells as collaboratecross-functionally
  • Creativeand strategic thinking with a can-do spirit
  • What We Offer

    We offer excellent career prospects and attractive remuneration package to the right candidates.

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