Senior Manager – Analytics
New World Development Company Limited
Central, Hong Kong


Role & Responsibilities :

  • To formulate strategy in acquiring data, utilization and turning them into business results
  • To design and develop workplan / methodology that makes use of different analytic approaches to derive customer insights, deduce business solutions and provide actionable recommendations that drive business performance
  • To provide measurement and reporting in order to optimize company’s websites, social media and digital campaigns. Build and execute ongoing testing plans, including A / B and multivariate testing
  • To formulate mechanism and dashboard to optimize business performance from prospect acquisition across both online / offline to customer retention
  • Requirements :

  • 10 years’ experience in using analytics to drive business / marketing results, transforming data to actionable insight and recommendation
  • Experience of working with a wide range of data sets, including transactional, behavioral, web and research data
  • Experience in web analytics methodologies, such as experimentation, A / B testing, competitor and market analytics, online surveys, customer research etc.
  • to optimize booth online and offline digital campaigns

  • Experience in using different web and social media analytics tool (i.e. Google Analytics, Omniture, Hootsuite, Sprout Social etc.)
  • Extensive experience in advanced analytics such as customer segmentation, predictive modelling, association analysis, time series analysis etc.
  • Excellent knowledge of MS Excel for analysis and presentation of data and statistics
  • Solid SQL skills, familiar with SEO & SEM
  • Strong business and marketing acumen, demonstrated ability to develop analytic approaches to solve critical business problems ..
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