Manager / Senior Manager, Digital Marketing Asia Description RESPONSIBILITIES To drive brand awareness through digital channel and strengthen brand proposition through multiple digital platforms communication such as brand site, social media, e-
commerce. Contribute new and creative ideas from different angles and views to enhance our brand in digital space. Drive and execute vision and strategy of Asia digital marketing Convey Digital strategy into media planning and buying process, optimize the investment model of Paid-
Owned-Earned to obtain competitive SOV and maximize ROI. Team work with departments of the company to identify and address market opportunities.
Build network and relationship with head office. Deploy global strategic digital campaign into local markets, deliver the consistent brand message to online target customer.
Consistently explore and experiment new social media platforms to capture the newest trend of online consumer behavior. Integrate digital communication with other marketing communication platforms such as PR, CRM, Retail Marketing to deliver a 360 approach.
Manage media planning / buying and partnering with media agencies to ensure communication content to drive brand awareness programs are well followed and executed.
QUALIFICATIONS University degree in marketing or related field. At least 5-10 years' experience in Digital Marketing from in-
house / agency with an international company, preferably in the FMCG / premium goods / luxury / retail sector. Experience in managing brand site, social media and e-
commerce. Experience in managing online marketing vendors i.e. media agency content production house, analytics, direct marketing and more.
Good communication and partnership mindset. Excellent analytical skills. Excellence in Execution. Attention to detail and accuracy for project execution.
Fluency in English and Chinese. Country Hong Kong Company Retail Company Salary US$60,000 - US$90,000 Working Hours Full-
Time Contract Permanent Categories Management / Regulatory Reporting, Real Estate / Mortgage, IT Consulting, Strategic / Management Consulting, CTO / Product Management, Databases, IT Security and Governance, Networks, Retail / Hospitality Management, Online / Digital Marketing, Sales Director / Management Industries null