Hotels.com is part of Expedia Group., the parent company to a global portfolio of leading consumer travel brands and one of the largest online travel companies in the world.
Our mission is to provide an unsurpassed booking experience to users anywhere and anytime. The culture of Hotels.com combines the fast-
paced energy of a start-up with the deep-pocket resources of an established player. In APAC, additional hallmarks of who we are include rapid growth fueled by mobile leadership and marketing innovation.
Reporting to the Director of Regional Marketing, this role will be based in Hong Kong and covers Hong Kong, Taiwan and China,.
The successful candidate will be responsible for 3 key areas :
Business : Growing sales & profits of the responsible markets via channel owner collaboration
Branding : Bring local market expertise and partner with global brand team in determining line of media mix, media strategy, and messaging
Operations : Be customer centric and efficiently converting local customers to repeat with emphasis in pricing, CVR, relevant content and destination management
For Business, our bookings take place across a range of channels (SEM, SEO, Mobile App, Email, Affiliate, etc.) that are led by regional owners.
This role will work closely with these stakeholders to remove barriers, prioritize resources and drive new customer growth.
For Branding, we run large-scale TV and digital campaigns working with leading advertising agencies to engage target audiences.
This role will offer inputs for media and brand messaging to relevant stakeholders and contribute to local activation campaigns.
For operations, we want to make sure our site has right payment options, pricing and hotel supply to improve conversion rate.
This role will work closely with product and supply team to input test ideas and drive destination analysis
Define subsidiary execution strategy & own the G. China P&L, including top-line and bottom-line targets
Focus on initiatives to drive new customer growth
Monitor trading and work with channels on corrective actions / initiatives (High involvement channels : Acquisition Marketing, Affiliate, Email, Mobile)
Deep-dive linked to trading issues & creation of turn-around plans (ad-hoc)
Locally Relevant Site
Represent the needs of responsible markets and collaborate with product team for potential local product enhancement and A / B testing opportunities
Monitor pricing and traffic funnel to drive better conversion rate
Bring local intelligence to improve localization
Address local customers’ needs and pain points
Lead special project to improve destination level hotel room night production
Use data for destination ROI assessment (vector analysis)
Bring in local expertise to help determining line of media mix, media strategy, and messaging
Support local activation campaign with PR, Social and branding stunt
Excellent English communication skills, both written and spoken, and fluent in Mandarin or Cantonese
Degree in Business or Marketing is essential (MBA a plus)
With strong analytical and Excel skills and demonstrate a passion for working with digital marketing data to achieve business goals
Has ability to cut through complexity and turn high-level business requirements into actionable projects
5+ years B2C marketing experience
Project or campaign management
Must have experience in online reporting and tracking tools
Strong analytical skills
Good judgment, problem solving and decision making skills
Ability to prioritize and manage high volumes of work
Excellent attention to detail
Ability to influence stakeholders
Effective communication internal / external
Business acumen and strategic mindset
Strong project management skills
Experience in travel, media, retail or telecommunications industries desired
Professional, self-starter, get it done attitude and work ethic
Energy, creativity, and passion for marketing and ambitious to develop new initiatives
Confident and dynamic personality
Enthusiastic and a positive attitude
High degree of self-awareness and openness to feedback to self-improve
Deliver exceptionally high standard of work under pressure
Flexible, calm and practical in outlook
Responsive and highly proactive
Results driven and thrives on change
Expedia is committed to creating an inclusive work environment with a diverse workforce.All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.