Head of Digital Strategy - Beauty
Hong Kong

Key Responsibilities

Develop and lead the digital marketing strategy and business plans to drive brand development and sales growth

Responsible for overall brand positioning, orchestrate and manage all products launches and marketing activities

Identify brand strategies, propose and manage budget in line with business strategy.

Ensure successful communication of the strategy across the business

Find opportunities to drive activation and engagement through the digital channels available

Work with cross-functional team to maximize customer satisfaction to enhance customer loyalty

Implement and maintain structured KPIs to drive desired sales behaviors and outcome

Lead the team across design, production and management of events with data and behavior for continuous optimization of customer experience

Conduct market research to anticipate market trends and understand consumer purchasing behavior

Key Requirements

Degree holder in Marketing, Business Management or related disciplines

Minimum 10 years' of solid and relevant experience in digital agency or beauty industry

Strong knowledge in digital marketing, database marketing and e-Commerce

Deep knowledge of online measurement, tracking methods, and analysis.

Experience managing and directing strategic partners / agencies / vendors.

Agency work experience strongly preferred; primarily in a client services / account services role

Strong leadership and supervisory skills

Spoken English close to Native level is required

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