Your Responsibilities :
The objective of the Commercial Effectiveness / Business Intelligence Manager is to improve and sustain the quality of business decisions in accelerating performance by Sales & Marketing in the responsible LOC with routine data analysis from multiple internal / external data sources and enhance the overall effectiveness of resources allocation in the LOC by driving market and customer segmentation process with standardized global protocol.
Connecting and maximizing the commercial value of all available data by deeply engaging the business owners of the corresponding market and partnering with cluster EDM.
The CE / BI Manager will also be the advocate to upskill overall sales & marketing’s capabilities in conducting data driven approach strategic analysis at all level.
Commercial effectiveness / Business Intelligence :
oDrive data-driven, customer focused approach to optimize customer Segmentation & Targeting and commercial resource allocation
oImplement and optimize existing SFE system & initiatives (e.g. VEEVA, QV-BI, S&T, etc.) with standardized process and ways of work through offering of above country organization and KCs
oEmbed robust tracking of aligned set of SFE KPIs into regular business review process (cluster / regional)
oImplementation of Commercial Analytics and Business Intelligence Roadmap (Knowledge Center, Datalab&Qliksense) to drive better customer insight and experience.
g. CERPS, Cognos, VEEVA, Qlikview, health.gsk, etc
Basic qualifications :
The candidate must have strong business sense and good communication skills in interpreting the linkages between business questions and insights from data across different area of commercial operation.
Strong MS Excel skills (A plus but not mandatory : some experience in the use of tools such as Qliksense or Power BI or Tableau)
Experience in system administration of Veeva or Cognos / DMS
Excellent interpersonal and business communication skills with a proven ability to build trusting relationships.
Some experience in working with Knowledge Center (A plus : Sales & marketing experience in corresponding market)
Excellent oral and written communication skills English,Cantonese and Mandarin proficiency.
Demonstrable evidence of multi-cultural sensitivity
8+ years of relevant experience in the pharmaceutical / healthcare sector
Preferred qualifications :
High level commercial / business acumen is required to support business owners in generating insight through various data sources
Should be a skilled communicator with strong ability in translating business requirements into technical terms or vice versa among stakeholders with commercial and technical background
Why GSK? :
We are a science-led global healthcare company with a mission : we want to help people to do more, feel better, live longer.
The medicines, vaccines and consumer healthcare products we research and develop can improve people’s health and well-being, ultimately helping them to live life to the fullest and contribute to the prosperity of the community.
GSK was the first pharmaceutical company to set up manufacturing operations in Singapore, growing to be one GSK’s largest manufacturing centres outside of the UK and has been integral to Singapore’s healthcare sector for over 40 years.
To-date, we have invested almost SG$1.5 billion and have around 1,800 employees in Singapore and is home to our Global Headquarters for Asia, which oversees our Pharmaceutical and Consumer Healthcare operations across the Asia Pacific.
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