Core responsibilities will include :
Be the key strategist in helping regional client to achieve their marketing objectives via strategic use of digital and social channels, design the engagement model to ensure strategy are well thought with clear objective and messages.
Connect all dots of channels and deliver great brand experience via different touchpoints
Think regional understand the meaning of regional vs local in terms of proposed ideas and how to bring it to live in local context
Work with the brand and consumer planner and ensure the digital strategy is an excellence extension of brand strategy
Set and define KPI for all touch points to measure business results and optimize for better performance, illustrate how these metrics are mapping it back to answer client’s marketing objectives
Ensure all plans are clearly convey to creative and the creative solution answers the strategy flawlessly
Conduct workshop, internal training to all staffs to ensure digital trends are well captured and spread within the company
Integrate paid, owned & earned media to formula sounds plans for campaign, with strong sense in media planning
Formulate content planning and its distribution model, overlooking the whole content production from start to finish.
This role would suit someone who has worked on a regional level with a 4As agency.