Triumph International is one of the world’s largest intimate apparel companies. It enjoys a presence in over 120 countries with the core brands Triumph® and sloggi®.
Globally, the company serves 40,000 wholesale customers and sells its products in 2,000 Triumph Stores as well as via several own online shops.
Triumph International employs more than 30,000 people and achieves revenues of Euro 1.437 billion (2014). It is a member of both the Business Social Compliance Initiative (BSCI) and the Global Social Compliance Programme (GSCP).
The purpose of the Senior Retail Marketing Manager is to drive and align the Retail Marketing Strategy and organization to deliver the KPI targets which significantly upgrade the brand perception and the consumer’s shopping experience in line with the Global Retail and Brand strategies.
The purpose of the Retail Marketing function is to develop, drive and execute the best in class consumer experience across product, service, navigation and consumer experience which in turn delivers commercial success for UPT, VPT, Conversion, Footfall and other financial criteria as agreed in common alignment with the commercial teams.
Organization and key relationships
The Senior Retail Marketing Manager sits on the Asia Marketing Management Team and reports to the Head of Marketing Asia.
It manages a team of Graphic Designers and a Retail Marketing Specialists. The role takes full accountability of Central Strategy Development and deployment of tools.
The position is based in Hong Kong.
Apart from team and direct manager, the Retail Marketing Manager works closely with a number of functions and people across and outside the organization. These include :
The Brand & Marketing Teams
The Global Retail Department
The Global e-commerce Department
The Global Head of Store Design and team
Country Retail & Marketing Teams
Country and Regional Sales Operations
Areas of responsibility
Develop and implement creative, industry leading environmental marketing plans for retail which support the overall Brand marketing strategy
Develop creative window campaigns for retail, in conjunction with global agency.
Manage projects and processes from brief sign-off to implementation ensuring increased sell out performance and brand equity consistency in the retail environment.
Develop creative, impactful and efficient Marketing programs and tools to improve the brand presence and perception at the point of sale in the Asian Market.
Leads the implementation of in-store communication activities (BLT) to ensure consistency of the Global brand image in relation to the visual guidelines at Retail and Wholesale.
Develop and implement consumer focused programs and techniques to positively impact the consumer shopping behavior / experience during key campaigns and selling periods.
Create and maintain powerful cross-functional relationships with the regional Retail Marketing teams allowing for a collaborative approach to the execution of the Marketing Plans and a joint accountability to central plan.
Track retail KPI’s and share campaign executions and evaluations with key stakeholders.
Delivers in close collaboration with Retail Teams, store design and shopping experience strategies and content which is aligned with the Global Brand Vision inclusive but not exclusive of store fit, fixtures, VM principles, display and navigation systems etc.
Drive inspiration and performance via a collaborative leadership style that encourages initiatives and motivates the team to deliver best results aligned with the corporate shared values of honesty and trust.
Measures of success
The Senior Retail Marketing Manager will be measured on his / her ability to :
Deliver creative, commercially viable and impactful seasonal retail marketing plans ensuring increased sell out performance.
Reinforce brand image and reputation by presenting Triumph in visually appealing, coherent way in the retail marketplace.
Provide key learnings to the business through diligent program evaluation and data analysis.
Monitor best practices from the competition and extract key learnings.
Monitor and report Retail Marketing & Cost Center budget on a monthly basis. Be positioned to readily identify spent and committed status.
Create innovative and well implemented Retail Marketing Campaigns and tactics which drives footfall, increases revenue and delivers both UPT and VPT incremental.
Can work efficiently with agencies to create inhouse / outhouse window and instore display systems which set the benchmark in the IA industry and are catered across various levels of retail distribution
Can work proactively with both online and offline sales partners to deliver a holistic retail experience to our target consumer
Minimum of 5 years’ experience in retail marketing
Proven track record in Retail Marketing Plans and Campaigns
Functional excellence in Retail Marketing and Consumer Journey
Experience in female / beauty / apparel business is a bonus
Strong balance of financial and commercial acumen with the need to drive the brand equity at no expense
Background in working both country (local) level and HQ (central) level
Strong people development skills
Must have an eye for creative, thinking outside the retail norms
Excellent drive, judgement and creative insights.
Proven ability to lead complex and multi-functional teams
Ability to inspire via strong presentation and communication skills
English essential / other language +